Did you know? The market is changing. Old methods of promoting a business are no longer how customers want to shop.

What are customers looking for in a business now?

Knowledgeable and available staff who know your business and can answer the customer's questions

Friendly people - it isn't enough to just know the answers, people want to feel welcome to contact you.

Good value. That isn't always the same as cheap! Good value means they get what they need to address their particular plight - and whatever they need to use it. No point buying a cheap computer, lugging it home and finding out later that they needed to buy a cable to connect it to the computer! Provide full solutions, at a fair market price. You can't help them in the long run if you are not getting paid!

Convenience: Make it easy! Easy to find you, easy to do business with you, easy to learn what you do and easy to find their solutions to problems that you can provide them with a solution.

Timely response. Easy to buy from you, easy to see you soon, and easy to get hold of you quickly when something goes wrong. How you treat them after the sale is at least as important as how you treat them before.

People want more and want it now. They don't want to pay for things that are not part of the deal, so it is imperative to find new ways to provide service, without making them additional expenses to the business. The internet is a great way to provide customers with easy access to information they need, without it needing to be labour intensive.

The tools of social media now make it possible to engage with customers and prospective customers on their terms. When integrated into traditional marketing and customer service models, we allow customers to engage as and when it suits them and is a way to be there, and available in a non-threatening non pushy way.

Like help to bring your business into the new business paradigm and integrate it with your current marketing?

Contact me to arrange a confidential Discovery session.

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Lindy Asimus
Design Business Engineering
Mobile: 0403 365855
Thinking About Getting A Coach?
http://www.designbusinessengineering.com
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